Graphic Design 101

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EVERYTHING IS DESIGNED.

Look at your shoes. Look at the home screen of your phone. Look at the nearest book, poster, food package. They all have one thing in common: they were designed—by a person or people—using a computer, to solve a problem.

That right there is the entire equation: Problem + Person + Tool = Design. Everything else is commentary.

Some problems are more expensive than others. My neighbor made some business cards for himself for $20; Pepsi spent $1 million to redesign their logo.

Can you think of a time a design has bothered you? Letters too far or too close; colors that clash; a poster crammed with random shapes and fonts that have nothing to do with each other. You can change that. Well, not that one, that ship has sailed—but the next one.

We live in a world filled with design. Good design can make that world a more beautiful place.

In this class, you'll learn two things: how to think like a designer, and how to use Adobe Illustrator to make those thoughts real.